CDS GRACES THE SLIM KANTAR PEOPLE’S AWARDS 2024

The SLIM Kantar People’s Awards took center stage at the Monarch Imperial, Sri Jayawardenepura, Kotte last evening (19 March 2024) under the gracious presence of the Chief of Defence Staff (CDS) General Shavendra Silva WWV RWP RSP VSV USP ndc psc MPhil as the Chief Guest.

The Chief Guest who attended the evening at the invitation extended by Mr Chinthaka Perera the President of Sri Lanka Institute of Marketing (SLIM) was warmly welcomed to the grand ceremony that marked a unique approach to recognition in the realm of marketing and consumer culture.

Speaking to the esteemed audience, General Shavendra Silva expressed his appreciation and offered congratulations to the recipients of the awards. He underscored the vital role of marketing in shaping both the economy and society, acknowledging the dedication and contributions of all participants and nominees within the marketing landscape.

During his speech, the CDS emphasised that marketing transcends mere product sales; it revolves around generating values, nurturing innovation, and catalysing economic development. It entails forging connections, grasping consumer requirements, and providing solutions that enhance well-being. Furthermore, the CDS lauded the winners for their skill in captivating the emotions and thoughts of the Sri Lankan people. The CDS also highlighted the importance of upholding ethical standards, embracing diversity and inclusion, and leveraging the power of marketing to foster a positive impact on society. He concluded the speech by urging industry professionals to prioritize these values in their endeavours, recognizing their potential to drive meaningful progress.

The Sri Lanka Institute of Marketing (SLIM) is the apex body for Sri Lankan Marketers, which was later incorporated by an act of Parliament in 1980, recognizing it as the National Body for Marketing and a ‘not-for-profit’ organization. Kantar, a global leader in marketing research, conducted the survey deploying a rigorous data collection and analysis process to select the winners for the awards categories.

The evening which was coloured with a number of cultural and aesthetic events was also attended by leading entrepreneurs and many industry-related invitees.